Become a Trade Ally

Join a Network that Builds Together

We’re a close-knit network of dedicated contractors committed to helping our customers and communities thrive. By joining us, you'll be able to offer program rebates — helping you stand out in the bidding process and making energy-efficient upgrades more affordable for your customers. In addition to building long-term relationships with customers, you'll also be part of a trusted network, potentially reaching a new customer base.

How to Apply

Discover what it means to be part of something bigger.

To become a Trade Ally, you'll need to do the following:

Step 1

Step 2

Submit the Trade Ally Program Application & Participation Agreement for approval.

Step 3

Complete at least one paid incentive project to become an approved Trade Ally.

Our team carefully reviews each application, verifies the information provided and contacts the listed references. If anything is missing or needs clarification, we’ll reach out to request an update.

Once your application is approved, you’ll receive a notification via email.

How To Maintain Your Status

Do the following:

Submit and complete at least one paid incentive project per program year.
Provide services in accordance with the program policies and procedures.
Maintain good customer service performance and represent the Consumers Energy Multifamily Programs appropriately.
Review the Trade Ally Application annually, ensuring your company information is current for the program year.

Program Restrictions

To become a registered Trade Ally, you must be an installer, general contractor, architecture or engineering firm or a supplier of qualifying equipment. In addition to meeting this requirement, please keep the following criteria in mind as part of the registration process:

Use of the Consumers Energy logo is strictly prohibited without the express written approval of Consumers Energy, including but not limited to marketing materials, websites and business cards

Co-Branding is NOT allowed and will result in removal as a registered Trade Ally and potential suspension from the program.

The use of the term “partner” is not allowed. Any instances of individuals or companies representing themselves as a Consumers Energy employee will result in removal as a registered Trade Ally and not allowing direct participation in the Consumers Energy Multifamily Program.

Documents You Will Need
Find the Trade Ally Agreement, Incentive Application and more forms.

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